2017 Agenda (2018 Agenda TBA)

8:00am – 9:00am

Registration & Breakfast

9:00am – 9:45am

The Digital Advertising Horizon for 2018

Location: Academy Hall

Last cycle may not have played out the way many advertisers hoped, but the share of digital spending still increased significantly. In this session, we’ll look at how the digital ecosystem is shifting and what it means for the midterm cycle.

Jaime Bowers, National Media
Domonique James, Digital Consultant
Tim Lim, Bully Pulpit Interactive

Phillip Stutts, Go BIG Media, Inc.
Tad Rupp, Targeted Victory

9:45am – 10:00am

Networking Break

10:00am – 10:45am

Digital GOTV: What’s New and What’s Working?

Location: Academy Hall

From mobile-first strategies to location targeting, the sophistication with which campaigns are directing their GOTV programs took a leap forward last cycle. Hear what’s new and what strategists are developing for next year.

Leah Maddox, Trilogy Interactive
Samantha Osbourne, RNC
Jim Walsh, DSPolitical
Eric Wilson, Digital Strategist

10:50am – 11:15am

Morning Keynote: The Next Revolution In Data Science

Location: Academy Hall

Chris Wilson, WPA Intelligence  

11:15am – 11:30am

Networking Break

11:30am – 12:15pm

Main Stage Talk: Acquisition Uncovered: The Psychology of Getting Interested People to Sign Up For Your List (11:30am-11:50am)

Location: Academy Hall

Five key lessons and tactics learned from growing high-performing lists by the millions in the 2016 cycle and in the early days of the Trump administration.

Lily Gold, Mothership Strategies

Main Stage Talk: Building A Holistic Digital Content Strategy: A Case Study from the Most Expensive Senate Race In History (11:55am-12:15pm)

Location: Academy Hall

With airwaves saturated and voters tuning out, Pat Toomey’s Senate campaign needed a better way to reach its target voters.

Amanda Bloom, BASK Digital

Breakout: Reaching Latino Voters: Getting It Right In 2018 and Beyond (Sponsored by Univison)

Location: Vista Room

In this session, we’ll present new research on Hispanic voter behavior in 2016 and hear Hispanic marketing experts, media buyers, and analytics professionals talk about the best way to reach this bloc of voters in 2018 and beyond.

Chiqui Cartagena, Univision
Liesl Hickey, Republican Strategist
Dan Sena, DCCC

12:15pm – 1:15pm

Lunch

1:15pm – 2:00pm

The Perils of Hyper-Targeted Advertising

Location: Academy Hall

The ability to message to ever smaller segments of voters means it’s more important than ever to not get lost in your targeting efforts. In this session, we’ll discuss finding the right balance and what lessons we can learn from last cycle.

Colin Delany, Epolitics.com
Jenna Golden, Twitter
Ashleigh Grant, IMGE
JC Medici, L2 Media
Benjy Messner, Precision Strategies  

2:00pm – 2:45pm

Main Stage Talk: Targeting With Surgical Precision: Addressable TV (2:00pm-2:20pm)

Location: Academy Hall

While broadcast still gets the lion’s share of TV dollars in presidential contests, addressable TV continues to expand its footprint. Hear how the Bernie Sanders campaign used addressable to maximize their candidate’s delegate count in key states during last year’s primary, and where the technology is going ahead of next cycle.

Ken Strasma, Haystaq DNA

Main Stage Talk: 40 Tests In 40 Days: Lessons In Optimization (2:25pm-2:45pm)

Location: Academy Hall

Leading up to Election Day, GOP firm FP1 Strategies launched a comprehensive testing regime across advertising, email, fundraising and websites. Among the tests: a weight of message study in partnership with Facebook and a YouTube viewership study in partnership with Google. Hear their process and lessons learned.

Joe Mansour, FP1 Strategies

Breakout 1: Online Advocacy In the Trump Era

Location: Angle Room

The new president has been a boon for online organizing and issue advocacy. Hear from some of the digital gurus on the front lines of those efforts, and not just on the progressive side – issue advocates on the right are facing a new environment too.

Jessica Byrd, Three Point Strategies
Joshua Habursky, Independent Community Bankers of America
Henri Makembe, Beekeeper Group
Kat Murti, Cato Institute

Breakout 2: Email Marketing Strategy for the Midterm Cycle

Location: Vista Room

This past election was anything but normal, though one thing did remain constant: the critical role of email in campaign fundraising and political marketing. In this session, we’ll look at some lessons from last cycle and what’s new for 2018.

Erin Barrett, Well & Lighthouse
Taryn Rosenkranz, New Blue Interactive
Emily Hoffman, Vertical Strategies  
Kate Faherty, Campaign Inbox

2:55pm – 3:45pm

Main Stage Talk: 5 Naughty Things Vendors Should Avoid (2:55pm-3:15pm) (Sponsored by political.law)

Location: Academy Hall

It’s the FEC’s world—you’re just trying to do business in it. And the rapidly changing nature of digital advertising and fundraising makes it all the more challenging. In this session, hear about mistakes that are all too easy for vendors to make if they aren’t careful.

Dan Backer, Political.law

Main Stage Talk: Powering $11 Million in Donations with SMS (3:20pm-3:45pm)

Location: Academy Hall

An in-depth look at the infrastructure and technology the Trump campaign employed to power its SMS fundraising program.

Jeff Vreeland, The Prosper Group

Breakout: Leveraging Peer-to-Peer Social

Location: Vista Room

In this session, hear from leading social strategists about how peer-to-peer is evolving and how candidates and campaigns can leverage social platforms to maximize success.

Beth Becker, Becker Digital Strategies
Max Kamin-Cross, Hustle
Kendall Tucker, Polis
Michael Sabat, @Mssg

3:45pm – 4:00pm

Networking Break

4:00pm – 5:00pm

Case Studies In Social Advertising

Location: Academy Hall

In our traditional Ideas & IPAs session, sip some brews while top digital strategists each get the stage for five minutes to show their most creative social ad efforts from this past cycle.

Elizabeth Bennett, Revolution Messaging
Chris Talbot, Talbot Digital
Josh Sharp, Advoc8

5:00pm – 7:00pm

CampaignTech Awards & Cocktails

8:00am – 9:00am

Registration & Breakfast

9:00am – 9:45am

Virtual Reality and 360 Video: What Campaigns Can Leverage Right Now

Location: Academy Hall

The tech behind VR and 360 is evolving fast, so get a crash course in employing it from strategists on the bleeding edge. What are the costs? The best tools? And how can campaigns apply the tech this cycle?

Rob Aho, Brabender Cox
Art Haynie, VR Producer
Sarah Springer, RYOT

9:50am – 10:15am

Keynote: Data-Driven Engagement: What 2016 Taught Us and Paving the Path Forward

Location: Academy Hall

When examining the results of the 2016 election, it is important to look at the intersection between digital, data and organizing. In doing so, we can begin to recognize that every campaign is unique and that data cannot stand alone. Integrating data infrastructure and fully understanding its practical applications will help us draw the right conclusions from 2016, outlining a playbook for victory in all future cycles.

Jen O’Malley Dillon, Precision Strategies

10:15am – 11:00am

Has Email Fundraising Hit Bottom? The Ethics of How We Raise Money Online

Location: Academy Hall

Yes, the churn and burn raises plenty of money, but is that really all that matters? In this session, leading online strategists will tackle the ethics of digital fundraising. Come armed with questions – and complaints!

Hadley Chase, Rising Tide Interactive
Robin Curran, Revolution Messaging
Jennifer Harrington, Conservative Connector
Ian Patrick Hines, Hines Digital

11:05am – 11:30am

Keynote: Talent. Structure. Resources. The Evolution of Digital Campaigns

Location: Academy Hall

Much has changed in eight years. The centrality of digital staff is no longer in question and digital spending is growing. Yet, despite the flood of new, young, and diverse talent, campaigns are run in many of the same ways as 15 years ago. So what’s next? In this session, we’ll examine what the future looks like and how campaigns need to shift their thinking on talent, structure and resources. 

Andrew Bleeker, Bully Pulpit Interactive

11:30am – 11:45am

Networking Break

11:45am – 12:30pm

Main Stage Talk: Learning the Right Lessons from 2016 (11:45am-12:05pm)

Location: Academy Hall

Are data-driven campaigns really killing the Democratic Party? We think not, but that doesn’t mean there aren’t crucial digital lessons to learn from the 2016 campaign.

Colin Delany, Epolitics.com

Main Stage Talk: Cyber Security in an Age without Boundaries (12:10pm-12:30pm)

Location: Academy Hall

Our dependence on technology, increasingly capable hackers, and a polarized climate have changed the rules, not just for the government and elected officials, but for everyone involved in the political process. Do you understand your personal risks and what you should be doing to protect yourself in this environment?

Max Everett, Fortalice Solutions

Breakout 1: Mobile Ad Placement and Mobile Search

Location: Angle Room

It’s becoming more crucial with each passing cycle, so are campaigns closer to getting mobile advertising right? As mobile consumption continues to surge, we’ll discuss the latest tactics in mobile marketing.

Steven Johnston, Google
Jackie Huelbig, Centro
Jordan Lieberman, Audience Partners

Breakout 2: Expectations vs. Reality: How Much Should You Be Raising and Spending Online?

Location: Vista Room

A winning campaign requires the right planning and building a digital team to meet your goals. In this session, hear from digital strategists who have worked campaigns at all levels on how to properly set expectations and ensure your effort can raise the money needed.

Mike Alm, Campaign Solutions
Shannon Chatlos, Strategic Partners & Media
David Mowery, FIXR Digital
Billy Taylor, Aristotle

12:30pm – 1:15pm

Lunch

1:15pm – 2:00pm

Main Stage Talk: Multicultural, Millennial, and Mobile: Engaging Latino Voters(1:15pm-1:35pm)

Location: Academy Hall

The Hispanic audience is young and it’s growing rapidly. Hear strategies for engaging this crucial demographic online and via mobile.

Joe Camacho, Sabio Mobile

Main Stage Talk: Targeting the Right Audience Across Screens (1:40pm-2:00pm)

Location: Academy Hall

This past election cycle held plenty of lessons for targeting in the cross screen era. In this talk, hear how a GOP campaign in a contested congressional race leveraged multiple data sources to target the right audiences on multiple screens on its way to victory.

David Seawright, Deep Root Analytics

Breakout: Non-Traditional Messaging Online

Location: Vista Room

Paid media is only one part of the story online. In this session, you’ll hear from digital strategists who have gotten creative with their digital messaging – from Twitter trolling to under-the-radar platforms.

Ximena Hartsock, Phone2Action
Alan Rosenblatt, Lake Research Partners
Andy Polk, Footwear Distributors & Retailers of America

2:00pm – 2:45pm

The Impact of Visual Marketing for Campaigns

Location: Academy Hall

Campaigns are embracing the power of visual marketing, particularly on social media. In this session, hear tips and best practice for creating compelling visuals across platforms.

Ben Friedmann, Republican Governors Association
Vanessa Moyonero, Solidarity Strategies
Michael Marinaccio, US Chamber of Commerce
Anton Vuljaj, Digital Strategist

2:45pm – 3:00pm

Networking Break

3:00pm – 4:00pm

Do You Have a Fake News Strategy? You Should.

Location: Academy Hall

Plenty of smart digital professionals are focused on battling the scourge of fake news and preventing its spread, but for now it’s a fact of campaign life online. In our closing session, we’ll look at ways to fight back with the tools in your campaign’s digital arsenal.

Ginny Badanes, Microsoft
Joe Fuld, The Campaign Workshop
Michael Moschella, DK Analytics

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