As CEO, Brent is proud to lead the talented group of individuals at Deep Root who bring “Big Data to Big Media” and help advertisers target values-based audiences with TV ads. Deep Root Analytics was recently named to the Advertising Research Foundation’s first ever Innovators A-List.
Brent has spent 20 years in the research and analytics industry at the intersection of political, public affairs, brand research and corporate reputation research.
Brent is a frequent speaker and media commentator on topics related to data and political trends. In 2016, Ron Brownstein of The Atlantic wrote of Brent’s presidential election prediction about Rust Belt states, “The prescience prize may go to Brent McGoldrick.”
He has served as an executive in research & public affairs practices at Edelman & FTI Consulting, served on two presidential campaigns (Bush Cheney ’04 & Romney Ryan ’12) and worked for WPP’s Millward Brown Digital (previously Dynamic Logic). He began his career working in political polling at Public Opinion Strategies.
He holds a BA in Public Policy from Duke University and an MBA in Marketing from Georgetown University’s McDonough School of Business. Deep Root Analytics a corporate member of the International Association of Privacy Professionals and Brent is a Certified Information Privacy Professional with a concentration in U.S. private-sector privacy issues (CIPP/US).