David is the Director of Analytics and Product Innovation for Deep Root Analytics, where he maximizes the efficiency of paid media for brands and organizations by bringing big media into the big data era.
Previously, he worked at BrabenderCox, a leading GOP media consulting firm, where he specialized in political strategy and voter contact. He has consulting experience at the presidential, senatorial, gubernatorial and congressional levels of campaigns and has worked with party and political action committees.
He graduated with high honors and distinction in general scholarship with a bachelor’s degree in Media Studies in three years from the University of California, Berkeley as the winner of a Berkeley Citation, awarded to the top academic performer in each department.
David graduated from Georgetown University’s Communication, Culture and Technology program with a Master of Arts studying media and politics. His master’s thesis was awarded distinction, the highest honor recognizing excellence in original research. He is also a graduate of the Republican National Committee’s Campaign Management College.
David has been quoted and his work has appeared in national media outlets. He is frequently a featured panelist and speaker at conferences and events around the country and has guest lectured at leading universities, including the University of California, Berkeley and the University of Southern California.