JC Medici currently serves as the President of L2 Media and is the embodiment of the saying “If you do what you love you will never work a day in your life”. As President of L2 Media, Medici has created an agnostic technology platform that combines online and offline media tactics to run targeted, cost-effective, and efficient campaigns for political, advocacy, and brand clients. Prior to L2 Media, JC was the National Director of Politics and Advocacy at RocketFuel. As head of Rocket Fuel’s lauded political operation, Medici launched precise, performance-driven campaigns for an array of clients including influential advocacy groups, candidates, Super PACs, and national grassroots organizations.
Medici has 15 years of digital advertising experience, the last four of which have been solely focused on political and advocacy. Medici’s focus on and passion for politics in the digital ad space has had an impact beyond Rocket Fuel’s tremendous success as he has quickly helped to advance the political advertising industry into a place where strategic digital campaigning has become a mainstream practice. JC is also regular speaker and contributor to various publications and associations including SXSW, C&E, Grassroots Professional Network, AdExchanger, StreetWise, and AAPC