2018 Agenda

What does a CampaignTech East agenda look like? Check out our 2018 agenda below:

8:00am – 9:00am

Registration, Breakfast & Morning Mindfulness Session

9:00am – 10:00am

General Session: Social Disinformation and Cyber Interference in the 2018 Midterms

Location: Academy Hall

10:00am – 10:30am

Morning Keynote: Why Fake Video Should Terrify You

Location: Academy Hall

10:30am – 11:00am

Fireside Chat: The Emerging Tech Driving Information Warfare Online

Location: Academy Hall

11:00am – 11:30am

Mid-Morning Networking Break

11:30am – 12:15pm

Main Stage Talk 1: The Life Cycle of a Digital Ad: From Concept to Delivery (11:30am – 11:155am)

Main Stage Talk 2: Live Predictive Modeling that Converts Voters (11:55am – 12:15pm)

Sponsored by: MarketPredict

Location: Academy Hall

Breakout Session: Digital Fundraising in 2018 (11:30am-12:15pm)

Location: Vista Room

Workshop: #MeToo & the Campaign Industry: Creating HR Policies that Work (11:30am-12:15pm)

Location: Workshop Room 1

Workshop: Cybersecurity: Securing Your Campaign & Your Firm (11:30am-12:15pm)

Location: Workshop Room 2

12:15pm – 1:15pm

Lunch Talk: Securing and Protecting Your Campaign 

Sponsored by Google

1:15pm – 2:00pm

Breakout Session 1: 2017 in Focus: Critical Digital Lessons from an Off-Year

Location: Academy Hall

Breakout Session 2: Facebook in 2018: How Platform Shifts Should Alter Your Social Strategy

Location: Vista Room

Workshop 1: #MeToo & the Campaign Industry: Creating HR Policies that Work 

Location: Workshop Room 1

Workshop 2: Cybersecurity: Securing Your Campaign & Your Firm

Location: Workshop Room 2

2:00pm – 2:45pm

Main Stage Talk 1: Trends in Web Design: Lessons for Campaigns Up and Down the Ballot (2:00pm-2:20pm)

Main Stage Talk 2: Eye Tracking Technology and 2018: New Insights (2:25pm – 2:45pm)

Sponsored by Discida

Location: Academy Hall

Breakout Session: Beyond Facebook + Google: Diversifying Your Digital Ad Strategy (2:00pm – 2:45pm)

Location: Vista Room

Workshop 1: #MeToo & the Campaign Industry: Creating HR Policies that Work (2:00pm – 2:45pm)

Location: Workshop Room 1

Workshop 2: Cybersecurity: Securing Your Campaign & Your Firm (2:00pm – 2:45pm)

Location: Workshop Room 2

2:45pm – 3:00pm

Afternoon Networking Break

3:00pm – 3:45pm

Main Stage Talk 1: What Digital Consultants Should Know About Threats to State Election Systems (3:00pm – 3:20pm)

Main Stage Talk 2: How Latin America Weaponized Fake News (3:25pm – 3:45pm)

Location: Academy Hall

Breakout Session: Gamification: Engaging Supporters & Boosting Volunteers

Location: Angle Room

Breakout Session: Building Digital Programs to Reach Beyond the Current Cycle

Location: Vista Room

3:45pm – 4:45pm

Ideas & IPAs General Session: Producing the ‘Snackable’ Ad: How to Persuade in Six Seconds

Sponsored by D2 Media Sales

5:00pm – 7:00pm

Opening Night Cocktail Reception

Sponsored by comScore

8:00am – 9:00am

Registration, Breakfast & Morning Mindfulness Session

9:00am – 10:00am

Ethics and Digital Campaigns: Navigating Uncertain Waters 

Location: Academy Hall

10:00am – 10:45am

General Session: The Next Frontier: OTT & Digital Out of Home

Location: Academy Hall

10:45am – 11:15am

Day Two Morning Keynote: Understanding Russian Disinformation Campaigns

Location: Academy Hall

11:15am – 11:45am

Mid-Morning Networking Break

11:45am – 12:30pm

Main Stage Talk 1: Planning and Budgeting for Digital: A Campaign Manager’s View  (11:45am – 12:05pm)

Main Stage Talk 2: The Evolution of Campaign Dataflow: Impacts on Budget and Decision-Making Loops  (12:10pm – 12:30pm)

Location: Academy Hall

Breakout Session: Data, Analytics, and the Future of Political Campaigning (11:45am – 12:30pm)

Location: Vista Room

Workshop: Building an Effective Email Program

Location: Workshop Room

12:30pm – 1:30pm

Lunch Talk: VAMOS: Reaching Hispanic Audiences 

Sponsored by Deep Root Analytics

1:45pm – 2:30pm

Main Stage Talk 1: Optimizing Your Digital Ad Buys (1:45pm – 2:05pm)

Main Stage Talk 2: How Native Content Can Work with Your Digital Program (2:10pm – 2:30pm)

Location: Academy Hall

Breakout Session: Digital Advertising: Case Studies in Hispanic Voter Outreach (1:45pm – 2:30pm)

Location: Vista Room

Workshop: Building an Effective Email Program (1:45pm – 2:30pm)

Location: Workshop Room

2:30pm – 3:15pm

Breakout Session: Email Fundraising and the News Cycle: Fresh Insights

Location: Academy Hall

Breakout Session: Messenger Apps and Campaigns: From Comms Strategy to Organizing

Location: Vista Room

Workshop: Building an Effective Email Program

Location: Workshop Room

3:15pm – 3:30pm

Networking Break

3:30pm – 4:30pm

General Session: Ad Targeting in a Post-Cookie World?

Location: Academy Hall

4:30pm – 6:00pm

CampaignTech Awards & Closing Happy Hour

Location: Academy Hall
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