Agenda

8:00am – 9:00am

Registration & Breakfast

9:00am – 10:00am

What 2020 Means for Campaign Technology: A Revolution In the Making?

Location: Academy Hall

10:00am – 10:30am

Morning Keynote: Elections in The Palm of Your Hand: Mobile Voting and the Future of American Democracy

Location: Academy Hall

10:30am – 11:00am

Morning Networking Break

11:00am – 11:30am

Political Professionals and the Future of Campaign Tech: A Deep Dive from the 2019 C&E/PSB Research State of the Industry Poll

Location: Academy Hall

11:30am – 12:15pm

Main Stage Talk 1: Digital Disclosure Laws in 2019-20: What You Need to Know (11:30am – 11:50am)

Main Stage Talk 2: Voice Search: The Change Campaigns Aren’t Ready For (11:55am – 12:15pm)

Location: Academy Hall

Breakout Session: Goal-Setting in Digital: From Online Fundraising to Targeting (11:30am-12:15pm)

Location: Vista Room

Case Study Session: Learning from Competitive Primaries (11:30am-12:15pm)

Location: Angle Room

12:15pm – 1:15pm

Lunch

Sponsored by MarketPredict

1:15pm – 2:00pm

General Session: Women in Political Tech: Lessons from Female Partners & Founders

Location: Academy Hall

2:00pm – 2:45pm

Main Stage Talk 1: The Digital Organizer’s Playbook (2:00pm-2:20pm)

Main Stage Talk 2: To Be Announced (2:25pm – 2:45pm)

Location: Academy Hall

Breakout Session: Building a Small-Dollar Donor Juggernaut (2:00pm – 2:45pm)

Location: Vista Room

Case Study Session: Latino Outreach and Media Consumption (2:00pm – 2:45pm)

Location: Angle Room

2:45pm – 3:00pm

Afternoon Networking Break

3:00pm – 3:45pm

Main Stage Talk 1: The Evolution of Chatbots for Campaigns (3:00pm – 3:20pm)

Main Stage Talk 2: A Pre-Launch Digital Checklist (3:25pm – 3:45pm)

Location: Academy Hall

Breakout Session: Marketing vs. Capability: Knowing When Tech Vendors Are Pitching Hot Air (3:00pm – 3:45pm)

Location: Vista Room

Case Study Session: Messaging to the Asian American Pacific Islander (AAPI) community Online (3:00pm – 3:45pm)

Location: Angle Room

3:45pm – 4:45pm

Ideas & IPAs General Session: From Hulu to Amazon Prime: Understanding and Using OTT Effectively

5:00pm – 7:00pm

Opening Night Cocktail Reception

8:00am – 9:00am

Registration & Breakfast

9:00am – 10:00am

A Crisis of Confidence? Measurement and Digital Campaigns 

Location: Academy Hall

10:00am – 10:45am

Countering the Dark Arts of Digital: How to Plan for and Fight Back in the Face of Hackers and Trolls

Location: Academy Hall

10:45am – 11:15am

Morning Keynote: Spotting Deepfake Video: An Essential Skill for 2020

Location: Academy Hall

11:15am – 11:45am

Mid-Morning Networking Break

11:45am – 12:30pm

Main Stage Talk 1: Establishing a Cybersecurity Culture in the Campaign Industry (11:45am – 12:05pm)

Main Stage Talk 2: To Be Announced (12:10pm – 12:30pm)

Location: Academy Hall

Breakout Session: The Rise of P2P Texting and What’s Next for SMS and Campaigns (11:45am – 12:30pm)

Location: Vista Room

12:30pm – 1:30pm

Lunch

1:45pm – 2:30pm

Main Stage Talk 1: Communicating Digital Effectively to Candidates: A User Guide (1:45pm – 2:05pm)

Main Stage Talk 2: To Be Announced (2:10pm – 2:30pm)

Location: Academy Hall

Breakout Session: It’s Not All About Fundraising: Lessons in Digital Persuasion (1:45pm – 2:30pm)

Location: Vista Room

Case Study Session: Lessons in Email Fundraising (1:45pm – 2:30pm)

Location: Angle Room

2:30pm – 3:15pm

Breakout Session: Cultivating Your Campaign’s Digital Brand Through Graphic Design

Location: Academy Hall

Breakout Session: Digital Campaigning In a Mobile-First World

Location: Vista Room

Case Study Session: Instagram Stories & Digital Short Form

Location: Angle Room

3:15pm – 3:30pm

Networking Break

3:30pm – 4:30pm

General Session: Building Trust with Data and Tech Vendors: A playbook for good campaign relations

Location: Academy Hall

4:30pm – 6:30pm

CampaignTech Awards & Closing Happy Hour

Location: Academy Hall
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