Agenda
Track 1 Track 2
7:30 am
8:30 am
9:30 am
10:00 am
10:30 am
11:00 am
11:30 am
12:15 pm
1:15 pm
1:45 pm
2:15 pm
3:15 pm
3:45 pm
4:30 pm
5:15 pm
6:00 pm
Registration & Breakfast
7:30 am - 8:30 am (60 min)
Track 1, Track 2
Keynote Talk: Want to Build a Sustainable Digital Fundraising Program? Ditch the Aggressive Tactics and the Guilt
9:30 am - 10:00 am (30 min)
Track 1, Track 2
Morning Networking Break
10:00 am - 10:30 am (30 min)
Track 1, Track 2
Digital Targeting Restrictions and Privacy Changes: A Predictive Outlook for 2024
10:30 am - 11:00 am (30 min)
Track 1, Track 2
CTV Advertising Outlook: New Political OTT Report Insights and Priorities for ‘23-’24
11:00 am - 11:30 am (30 min)
Track 1, Track 2
Breakout Session Two
11:30 am - 12:15 pm (45 min)
Track 2
If Campaigns Can’t Leave Facebook and Twitter Behind, How Can Strategists Maximize The Impact?
Breakout Session One
11:30 am - 12:15 pm (45 min)
Track 1
Combatting Digital Fundraising Fatigue: Voters Hate Campaign Fundraising. So What's Next?
Lunch
12:15 pm - 1:15 pm (60 min)
Track 1, Track 2
How Data-Driven Video Tech Can Increase the Impact of Your Targeting
1:15 pm - 1:45 pm (30 min)
How Political Data is Evolving Amid a New Privacy and Targeting Landscape
2:15 pm - 3:15 pm (60 min)
Track 1, Track 2
Afternoon Networking Break
3:15 pm - 3:45 pm (30 min)
Track 1, Track 2
Case Studies in Online Fundraising: Motivating Donors Without the Panic
3:45 pm - 4:30 pm (45 min)
Track 1, Track 2
A Digital Lookahead to ‘24: What Will Define Online Campaigning in the Presidential Year?
5:15 pm - 6:00 pm (45 min)
Track 1, Track 2
Opening Night Cocktail Party
6:00 pm - 8:00 pm (120 min)
Track 1, Track 2
Track 1 Track 2
8:00 am
9:00 am
10:00 am
10:30 am
11:15 am
11:45 am
12:15 pm
1:15 pm
1:45 pm
2:45 pm
3:30 pm
4:00 pm
Registration & Breakfast
8:00 am - 9:00 am (60 min)
Track 1, Track 2
Generative AI vs. Campaign Strategists: A Real-Time Digital Showdown
9:00 am - 10:00 am (60 min)
Track 1, Track 2
Keynote Talk: The Future of Media, Influencers, and What It Means for Campaigns
10:00 am - 10:30 am (30 min)
Track 1, Track 2
Ask the FEC Commissioners: Digital Disclosure Laws and What to Expect Heading into ’24
10:30 am - 11:15 am (45 min)
Track 1, Track 2
Morning Networking Break
11:15 am - 11:45 am (30 min)
Track 1, Track 2
Tracking Digital Competitive: The Challenges for Campaigns & Buyers
11:45 am - 12:15 pm (30 min)
Track 1, Track 2
Lunch
12:15 pm - 1:15 pm (60 min)
Track 1, Track 2
The Cyber Threats Your Political Organization Should Be Ready for in ’24 and How to Get There
1:15 pm - 1:45 pm (30 min)
Track 1, Track 2
Artificial Intelligence and Political Campaigns: Thinking Through the Ethical Implications
1:45 pm - 2:45 pm (60 min)
Track 1, Track 2
Case Studies in Digital Video: Engaging Voters Across Platforms
2:45 pm - 3:30 pm (45 min)
Track 1, Track 2
Afternoon Networking Break
3:30 pm - 4:00 pm (30 min)
Track 1, Track 2
Accounting for Fragmentation and Maximizing Reach: How Political Advertisers and Media Buyers Are Navigating a Changing Landscape
4:00 pm - 5:00 pm (60 min)
Track 1, Track 2