Adam Wise
Senior Vice President
National Media Research, Planning & Placement
About Adam Wise
Adam Wise is a Senior Vice President at National Media & Founder of National Media Insights. During his time at National Media he has helped with the research & planning behind $1.8b in media spend. A Successful Media Consultant at the Highest Level: Adam has been involved in media analytics for two general election presidential campaigns, 6 party IEs, and several super-PACs. He has been closely involved with the NRSC (2014, 2018, 2020 & 2022), NRCC (2014, 2016, 2020 & 2022), Corey Gardner for Senate (2014 & 2020), Thom Tillis for Senate (2014 & 2020), Josh Hawley (2018) New Republican PAC in support of Rick Scott (2018), and countless other high profile/competitive races, in addition to his work with numerous major brands including several Fortune 50s. He was named in 2022 as one of the top 40 Political Consultants Under the Age of 40 by the American Association of Political Consultants (AAPC), in the span of two years he’s received 8 Pollies, 10 Reed awards & 1 Campaign Tech for his work innovating in the paid media space.
Adam is trusted industry expert. He is a regularly featured speaker at industry events, and is frequently featured in industry publications like C&E, RampUp & eMarketer as an expert in paid media. When people have questions about their and their competitors’ media placement strategy, Adam’s insight is invaluable and highly sought-after. Currently he serves on the Agency Advisory Board for Samba TV.
As a pioneer in media research, he has helped shaped and deploy countless new media solutions for the political industry, and regularly serves as bridge for new technology to enter the political space, because companies know they can rely on him to develop their use cases. Such projects include integrating hybrid panel and set top box data into media buying, as well as creating new measurement solutions that utilize smart TVs to track cross platform reach and frequency, to name only two. He also designed the competitive media tracking system for National Media, which has tracked over $34b in political media spend and is routinely used by all of the major party committees.
Before coming to National Media, Adam was the Director of Advocacy for the American Coalition of Clean Coal Electricity, where he led a $20m/year field and digital program. His portfolio included a NASCAR partnership with Dale Earnhardt Jr, who at the time was named one of the top 10 most valuable sports brands in the world. Prior to that he was at Engage DC, a leading digital strategy firm whose clients at the time included Mitch McConnell, John Boehner, Paul Ryan, Tim Pawlenty & Heritage Foundation to name a few.
Adam is from Springfield, Missouri & attended the Elliott School of International Relations at George Washington University. He’s an avid tennis player, golfer & proud father of two very active boys.