Jesse Demastrie
Senior Vice President, Politics
GMMB
About Jesse Demastrie
Jesse has been a leader of GMMB’s award-winning media planning and buying team for nearly 20 years.
With a deep understanding of advertising, data analytics, and politics, Jesse oversees a team of 35 cross-
platform media planners, buyers, data analysts, and advertising operations staff and works directly with
clients to strategically construct and execute media plans and buys with precision and efficiency.
Jesse’s team uses the best research, live digital data, and data-driven optimization to create
sophisticated media plans that deliver the most cost-effective and strategic placements to audiences
across the country. Jesse and his team have built proprietary planning tools to pull data in across
platforms and build first in market integrated media plans and allocate budget across linear and digital
media in the most effective and targeted ways possible.
Jesse has spent years assembling the best plans for each individual campaign and goal, resulting in some of the best-performing campaigns the industry has seen. He ensures that the audience profiles he creates are accurate and comprehensive by pairing existing research with client specific research to maximize results. His work combines audience
modeling with relevancy targeting that ensures the right mix of traditional and non-traditional media tactics, leading to highly successful advertising campaigns.
Jesse has led the GMMB media team on accounts such as 2008 and 2012 Obama for America, 2020
Biden/Harris, and independent expenditures for Senate Majority PAC, Emily’s List, Planned Parenthood,
the Democratic Governors Association, DCCC, to name a few, over the last 20 years, as well as countless
individual candidate campaigns for the House, Senate, and Gubernatorial campaigns, and issues and
races up and down the ballot.