Chiqui Cartagena is a Hispanic media and marketing thought leader and author of two business books on the Latino community in the United States. For the past three years, Cartagena worked as the Senior Vice President of the Political & Advocacy Group for Univision Communications Inc. (UCI) where she was responsible for providing thought leadership and strategic guidance to political candidates and advocacy organizations interested in reaching Hispanics across all political parties and affiliations. Cartagena was instrumental in the development of Univision’s Hispanic Vote website, an award-winning destination designed to help political strategists, media buyers and planners understand and reach Hispanic voters.
From 2011 to 2015, Cartagena served as the VP of Corporate Marketing at Univision where she led the development and implementation of corporate marketing strategies and the creation of proprietary consumer research tools for various teams including the company’s marketing efforts for the 2014 World Cup. Cartagena also developed the strategy and implementation of Univision’s Corporate Social Responsibility efforts both at the Local and Network levels under one overarching brand Univision Contigo with four main pillars: Education, Health, Financial Prosperity and Civic Engagement.
Before UCI, she served as senior vice president of Business Development for Story Worldwide, a digital content marketing agency. Prior to that role, Cartagena was the managing director of Hispanic Ventures at Meredith where she developed integrated marketing programs for leading consumer brands, insurance companies and retail chains.