Liz Mair is the Founder and President of Mair Strategies, a boutique communications and public relations firm, with specialties in online, political, and crisis communications, as well as opposition research formulation and seeding.
Founded in June 2011 by the former Republican National Committee Online Communications Director, the firm has advised multiple Fortune 500, FTSE 100 and other publicly-traded corporate clients, as well as numerous large trade associations and prominent political campaigns for national and state office on communications in the US, the UK and the EU.
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An entirely virtual firm staffed by politics veterans, the firm is “lean and mean” and brings an aggressive, hard-hitting, presidential campaign-style approach to issues work it manages and executes for its clients. A rival operative once described Liz Mair as “hit[ting] harder than a truck” where her use of opposition research was concerned, and the firm prides itself on its proactive and “on offense” nature.
Though led and staffed by right-of-center consultants, Mair Strategies is highly regarded by left-of-center operatives and has deep connections with left-of-center media as well as right-of-center media, and non-political blogs and media.